Critically evaluate theoretical explanations of motivation learnt about in this module. Need to relate more in terms of Maslows theory and how it is shown towards motivation. The section where I have wrote Schiffman and Kanuk (1994) assume that dissatisfaction is a strong motivator in Maslows model. Within Maslows model the lower factors need to be satisfied in order to pursue the higher factors. my lecturer said I need to do more of this throughout the essay. Referencing Requirements: Any references that support Maslows Hiearchy of needs towards motivation