Case Analysis 4 – Google: Research Google’s attempt to buy into wireless via the 700 MHz Spectrum Auction.

Paper details

Answer the following questions:

Why did Google make this move? What do they hope to accomplish?

How does Google’s support for Open Access fit into Google’s plans?

It looks like Google wants to get into wireless, yet wireless is not one of Google’s core competencies. What should Google do about this?

Apply as many TCOs as you can to Google’s attempt to buy into wireless.

Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). At the top right-hand corner of your paper, please include your full name, the case name, our course number (NETW583), and the date.