Starbucks case Study

1. Industry and Strategy Analysis
a. Apply Porter’s five forces framework to the specialty coffee retail industry.
b. How would you characterize the strategy of Starbucks? How does Starbucks create value for its customers? What critical risk and success factors must Starbucks manage?
2. Balance Sheet
a. Describe how cash differs from cash equivalents.
b. Why do investments appear on the balance sheet under both current and noncurrent assets?
c. Accounts receivable are reported net of allowance for uncollectible accounts. Why? Identify the events or transactions that cause accounts receivable to increases and decrease. Also, identify the events or transactions that cause the allowance account to increase and decrease.
d. How does accumulated depreciation on the balance sheet differ from depreciation expense on the income statement?
e. Deferred income taxes appear as a current asset on the balance sheet. Under what circumstances will deferred income taxes give rise to an asset?
f. Accumulated other comprehensive income includes unrealized gains and losses from marketable securities and investments in securities as well as unrealized gains and losses from translating the ?nancial statements of foreign subsidiaries into U.S. dollars. Why are these gains and losses not included in net income on the income statement? When, if ever, will these gains and losses appear in net income?

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