Writing Style

Case Analysis Exercise (15 points) – 74-232
August 7, 2017
Strategic Analysis: Organizational & Competitive:The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
August 7, 2017
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Writing Style

Writing Style
Read chapters 4 and 5 of The Elements of Style William Strunk, Jr. Fourth Edition and chapters 3, 4, and 6 of the APA The

Easy Way! Second Edition Peggy M. Houghton, PhD. and timothy J. Houghton, PhD. manual. Prepare a one-page summary

of what you learn to be submitted to your instructor (use the memo type template in Appendix D Below).

APPENDIX D
ASSIGNMENT GRADING RUBRIC / PAPER FORMATTING TEMPLATE
General Grading Rubric for All Paper Assignments Course Name: Management and Leadership Course
Grading Guide     All items carry equal point value within each section of the grading scheme
1. The points awarded to each section of the rubric are equally distributed among each learning element within the

section.

2. The instructor may attach this grading rubric to your paper to identify areas of opportunity for improvement.
Item     Content and Development/Cognitive Learning (75 Points)     Earned Point     Pts Earned:
_______ /75
All key ELEMENTS of the assignment, listed below, are satisfactorily and substantively covered according to the

requirements of the syllabus:     Additional Comments
1
2
3
4
5
6
7
8
Organization, Readability, and Style (15 points)     Pts Earned: ______ /15
1     The paper opens effectively with an introduction that (1) provides sufficient background and (2) previews major

discussion points, in that order.     Additional Comments
2     The paper uses paragraphs effectively for content development, organization, and readability. Spelling is correct,

and writing follows standard rules of punctuation and grammar.
3     Paragraph transitions are logical and maintain the flow of thought throughout the paper.
4     Sentences are clear, complete, well-constructed, and appropriate for the tone of the paper and the content subject.
5     The paper effectively (1) closes with a logical conclusion that flows from the body of the paper, and (2) reviews

(recaps) major discussion points in that order.
Formatting/Mechanics (10 points)     Pts Earned:
______ /10
1     Title and Reference pages are consistent with the below template.     Add Cmts
2     The body of the paper effectively uses (sectional) headings.
3     Sectional or level headings follow APA formatting guidelines.
4     In-text citations and references follow APA formatting guidelines.
5     The paper uses recommended font type, font size, and line spacing, with no white spaces.
Total Points     ______/100
Overall Comments:


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