Resources: Week 5 readings and videos

Choose a product or service from these examples:

• Fast food
• Class of consumer product
• Personal care
• Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft^® PowerPoint^® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

• Who determines ethical standards for advertising?
• In what ways has advertising affected American culture?
• What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
• Discuss some of the critical issues that may arise from the following areas:
  • Children and advertising
  • Advertising in schools
  • Health and advertising
  • Political advertising
• Find one example of a commercial that strikes you as particularly creative and appealing:
  • What are the elements that are unusual?
  • What is the target group of the commercial?
  • How does the commercial appeal to consumers?
  • Why do you believe this commercial to be effective in brand name recognition?
  • How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any referenc