ou have been summoned to help Marcus Crosby determine the best course of action in response to recent
developments with Grovex. As you prepare your recommendation, be sure to consider the following factors:
What is Cilkrays product line strategy?
Why, and when, did Groves decide to reject Cilkrays vision of the market in 2013?
How serious a threat is GSpeed?
What should Cilkray do now with respect to:
o Price
o Current and future product development plans
o Marketing and/or customer support?
Reading
Cilkray Graphics by Frank V Cespedes and Alisa Zalosh, Harvard Business School Publishing, 9-916-512, August 27, 2015.
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Added on 04.12.2015 16:17
Files upload, Please let me know if you have any questions! thanks!