Develop your own statement about ethical responsibility in PR practice as it relates to your organisation and aspects within definitions of public relations.
Identify and analyse ethical issues faced by your organisation in communicating on this topic. Why is this topic an issue for your organisation and what is your position on this issue? What do you think are your organisation’s responsibilities?
Who would you identify as your key publics in communicating on this topic? Classify these publics and give reasons for your answers.
Is ethics important to your organisation’s best practice PR? What ethical practices can your organisation adopt as part of its PR strategy? What are the responsibilities of your role as PR/communications manager? Give reasons and provide examples: