What are some strategies that have been helpful in making some companies (Like Apple and Samsung) more successful than others?

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What are some strategies that have been helpful in making some companies (Like Apple and Samsung) more successful than others?

Companies can pursue a lot of different strategies for dealing with a particular problem.  During strategy formulation and planning, competing strategies are often considered and an attempt is made to identify the optimal mix of strategies.  Let’s discuss some of the technology and marketing strategies of the major cell phone manufacturers.  What are some strategies that have been helpful in making some companies (Like Apple and Samsung) more successful than others?

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