⦁ The ColdStone Creamery – Depth Interview with An Expert: report should include:
1. information about the person interviewed;
2. an assessment of the respondent=s stature as an industry expert;
3. a statement of the information you have sought from the industry expert;
4. a discussion of the new insights you gained as a result of the interview; and,
5. a verbatim transcript (or detailed notes) of your interview session