“Subcultures and Households”
Suggest two ethnic subcultures that could benefit from a targeted marketing strategy to promote products. Support your reasoning. Determine whether or not the sizes of these subcultures are large enough to support the expense of a tailored marketing campaign.
From the e-Activity, project how marketing to segment of the stay-at-home dads will affect the buying behavior of their children in years to come. Determine two ways to counteract or foster the positive or negative influences for products that you believe may be affected.