Strategic Choice and Evaluation: A case of Wal-Mart Introduction The current business strategy of Wal-Mart involves having low-cost and volume-based operations and product ranges that enhance company reliability and customer satisfaction. All the same, for an organization to realize growth, it must consider establishment of competitive advantage, especially in regards to its target market. For instance, Wal-Mart focuses on reaching mature and commonplace persons in a developed setting. This explains why the company chose to settle on its low-cost approach, among several possible strategies of reaching the market. Organizations (especially those in the retail sector) can also consider achieving ??˜Organic growth??™ by enhancing operations of the company using internally generated resources instead of resorting to debt finance or mergers and acquisitions