Select an existing company of any size, any location which provides any product or service. Describe how this company takes these components of cultural identity into account in deciding: i) what kind of products/services to create

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Select an existing company of any size, any location which provides any product or service. Describe how this company takes these components of cultural identity into account in deciding: i) what kind of products/services to create

  • Select an existing company of any size, any location which provides any product or service.
    Then, select some of the components of cultural identity (vocation, class, geography, philosophy, language or biological traits with cultural aspects) discussed in Jameson (2007).
    Describe how this company takes these components of cultural identity into account in deciding:
    i) what kind of products/services to create; AND/OR
    ii) how to market its products/services to consumers.

    Refer to specific examples in your response.
    Note: The key information in Jameson (2007) for answering the essay question is contained in pp. 210-225 of the article.


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