Rangan, V. K., & Yong, S. (2011, November 30).SorenChemical: Why is the New Swimming Pool Product Sinking? Harvard Business School Publishing.

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Rangan, V. K., & Yong, S. (2011, November 30).SorenChemical: Why is the New Swimming Pool Product Sinking? Harvard Business School Publishing.

Rangan, V. K., & Yong, S. (2011, November 30).SorenChemical: Why is the New Swimming Pool Product Sinking? Harvard Business School Publishing.

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Write a 1-2 page paper that answers the following:

  • Describe SorensdistributionstrategyforCoracle. Who are the key channel partners? What works and what needs improvement?
  • Discuss the changes you would recommend to thedistributionstrategyforCoracleand explain why you would recommend those changes.
  • Use information from the case and the text to support your position.


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