Assignment Details

• You are required to prepare a market cultural report. You are to provide insights on the culture of the host market, how it is different you’re your home country, and highlight what cultural factors to take note of when doing business in that country.
• Host country: China
• Home country: Singapore
• Citation format: APA and in text citation
• Organise a 2,500 words (+/- 10%) report as follows.

Assignment Format

• Cover page
• Introduction of Host Country
• Cultural Analysis of China
• Comparison of Business Cultures
• Hofstede’s 5 Dimensions of Culture
• Conclusion
• Reference List

Assignment Format (Details)

• Cover Page
• Title of report
• Date

• Introduction of Host Country
• 1 paragraph
• Recommended word length – 100 words
• Briefly describe the chosen host country(China), mention:
• Host country background
• Nature of the host country

• Cultural Analysis of China
• 1 National Culture
• 2 Subculture
• 3 Aesthetics
• 4 Values and Attitudes
• 5 Manners and Customs
• 6 Social Structure
• 7 Religion
• 8 Language
• 9 Education
• 10 Physical and Material Environments

• Comparison of Business Cultures
• 1 Business Culture & Etiquette in China
• 2 Business Culture & Etiquette in Singapore
• Provide chart/diagram of comparison for each component in this part.

• Hofstede’s 5 Dimensions of Culture
• 1 Power Distance
• 2 Individualism vs Collectism
• 3 Uncertainty Avoidance
• 4 Achievement vs Nurturing
• 5 Long Term Orientation

• Conclusion
• 1 paragraph
• Recommended word length – 100 words
• Summarise your key discussions in the report
• NO references or anything new in this section

• Reference List
• You are required to consult and correctly reference a MINIMUM of 12 different sources of information.