Part 1 – Market Information, Competitive Advantages andStrategic Focus Objective: Based on research of the internal andexternal environment, determine strategic new directionExpectations: Begin by reviewing the entire marketing plan outlinedin the Week 1 materials so you have a strong understanding of whereyou are headed. This week you will prepare the first section of theStrategic Marketing Plan for the company selected and approved.Using the Marketing Plan Worksheets as guides, prepare thefollowing analysis: Provide a Situational Analysis of the currentInternal and Customer Environments Research and prepare an analysisof the External Environment Complete SWOT Analysis and SWOT MatrixDevelop at least 3 Competitive Advantages based on SWOT analysisDevelop a Strategic Focus from the most sustainable competitiveadvantages. Format: APA Format Required Abstract Required TitlePage and Reference Page Use APA formatted headers and subheads asneeded. A minimum of 6 outside references required. 6-8 pages, notincluding title page, abstract and reference page