Marketing Strategy for a Electic Car

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Marketing Strategy for a Electic Car

This activity is part of your marketing plan. Prepare a 4 page report, addressing the following:

The product is a electric car

1. Discuss the type of product the company will offer and identify its primary characteristics.

2. Discuss the product branding strategy.

3. Discuss how the product fits within a product line and the depth and breadth of the line


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