Project description
MLA format https://owl.english.purdue.edu/owl/resource/747/01/
Min. 5 pages and Max. 6 pages
Cover page and abstract are not required
The 5-6 pages do not include the reference page/ Works Cited
12 point font size – use a legible font (e.g. Times New Roman)
Check for proper grammar, spelling, and punctuation
Leave only one space after periods or other punctuation marks
Set the margins of your document to 1 inch on all sides
Indent the first line of paragraphs one half-inch from the left margin. MLA recommends that you use the Tab key as opposed to pushing the Space Bar five times.
Create a header that numbers all pages consecutively in the upper right-hand corner, one-half inch from the top and flush with the right margin
At least three outside sources (not including your textbook and Wikipedia)
The business analysis paper should include the outline below:
1. Introduction
1.1. Identify the company. Write a brief historical background and its current status in the business market.
2. Body
2.1. Identify the companys vision and mission statements. Did the company accomplish its goals and objectives? Explain why?
2.2. From a managerial point of view, analyze if the company is successful/unsuccessful in of its market shares, profit earnings, product development, etc. Elaborate on your findings/analysis.
2.3. Prepare a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Discuss your analysis for each individual Strengths, Weaknesses, Opportunities, and Threats. If one of the strengths is brand recognition, identify brand recognition as a sub heading follow by an elaboration to support.
2.4. What managerial aspects of the business operations, such as operations, finance, accounting, marketing, management information systems, etc are unique to your selected company? Explain why.
3. Conclusion
3.1. In a managerial point of view, offer your recommendations on how you (the manager) would improve the company in the future? What you would do differently and/or what you would not change? Explain why.