Identify and then justify the alternative solution/strategy recommended for each marketing issue/problem.
Suppose that I place a $100 bill in one of three envelopes, which are labeled A, B, and C. You are told that if you can correctly guess which envelope contains the $100 bill, you can keep it. You can’t see the bill through the envelope, so you are entirely guessing. Let’s say that you say it’s in the envelope marked B. You are told that it’s definitely in the envelope marked C, and I offer to let you switch to envelope A, or to stay with envelope B. (Assume that I am telling the truth, that the bill is indeed not in envelope C.) What should you do?
August 7, 2017Discuss how management will evaluate whether the recommended strategy/solution(s), once implemented, is(are) achieving the desired result(s).
August 7, 2017Identify and then justify the alternative solution/strategy recommended for each marketing issue/problem.
Prepare a detailed description of at least 3 comprehensive and unique alternative solutions/actions for each marketing issue/problem identified for the case. Discussion of each alternative should not only include a description and the primary advantages and disadvantages of the proposed solution but also should include clear linkages to established marketing concepts and practices. All elements of marketing strategy should be addressed: target market, product, pricing, promotion and distribution.
- Recommended Solution(s)/Strategy(ies)
Identify and then justify the alternative solution/strategy recommended for each marketing issue/problem. Justification should include relevancy to key internal and external factors as well as to organizational mission, goals and objectives.
- Implementation & Evaluation
Discuss how the recommended strategy/solution(s) should be implemented by the organization, including timing, involvement of key stakeholders, and responsibilities of the marketing manager. Discuss how management will evaluate whether the recommended strategy/solution(s), once implemented, is(are) achieving the desired result(s). Also, present any likely or anticipated effects on leadership, existing policies or practices, organization culture, organization structure and employee behavior. Prepare a detailed time-line for implementation. Assign responsibility for each task. Include evaluative criteria and/or instruments for assessing the degree to which the implemented strategies/solutions are achieving the desired results.
Other:
- Each section of the written documentation should be clearly labeled.
- The analysis should be typed, double-spaced using a Times New Roman 12 pt. font.
- The document should be prepared in Word and sent to the instructor via email attachment by the due date.
- If outside research is used, proper in-text references and a reference list must be included.
