How would you compare and contrast the role of leaders in the Mini Copier (MC) and Macintosh (MAC) development teams? What were the leadership styles of their respective leaders?
Who was the story’s “protagonist”? It’s “antagonist”?
August 7, 2017Analyze integrated marketing communications and its relationship to advertising strategy.
August 7, 2017How would you compare and contrast the role of leaders in the Mini Copier (MC) and Macintosh (MAC) development teams? What were the leadership styles of their respective leaders?
After reading the Canon/Apple Case Study attached, please discuss the following questions.
Q 1•What is your opinion on the notion that the innovative process is the “problem creation moment”? If the innovation process entails the “problem creation moment”, then what does the creation process consist of?
Q2 •In what ways do the categories of syntactic and semantic information help to understand how semantic information is more holistic and capable of evolving and transforming ideas, consistent with a dynamic innovative process?
Q3 •Did size matter for the development teams of Canon and Apple? If so, what were the success outcomes in the context of size?
Q4 •How would you compare and contrast the role of leaders in the Mini Copier (MC) and Macintosh (MAC) development teams? What were the leadership styles of their respective leaders? Why were these leadership styles effective or ineffective in these respective cases?
Q5 •Were there commonalities in innovation management for both MC and MAC development teams in the context of the innovative process?
Q6 •How did the use of metaphors help the MC and MAC teams in the developmental stages of their respective projects?
