Hospitality

Analyze integrated marketing communications and its relationship to advertising strategy.
August 7, 2017
Journal Article Evaluation and Critique
August 7, 2017
Show all

Hospitality

The project:
Search for a real project in the hotel and hospitality industry. You can choose a project that was completed successfully or one that was not completed successfully. Make sure you chose a project where there is
sufficient information about the project for you to access.
Instructions:
You are encouraged to search the Web for these projects and to collect any type of information about the
situation, making sure to cover differing viewpoints. This could include newspapers, project management
magazine and journals. As this project is a real case you can expand the information presented in the
references (i.e. source).
Write a report that critically analyses how the project was planned and performed. The report should include:

1. Brief introduction to the project.
Please give an overview of your project. This should explain what the project was and the context in which the
project occurred.
Clear identification of the stakeholders, objective(s) and scope of the project.
A brief description of how the project was managed (eg. strategy, key events). In particular, explain whether the
project ran to plan.
Alternatively, if the project deviated from plan, why did this occur and what was the impact of these deviations
for the project?
2. A critical analysis of the project outcome (i.e. the critical factors that made this project a success or a failure).
3. Conclusion: Conclude by reflecting on the project, what did you learn? What good practices will you, as a
manager, take from this to future projects, and what activities would you not do in the future and why?


Leave a Reply

Your email address will not be published. Required fields are marked *