Hill, C., & Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage.
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August 7, 2017Short Story Things they carried
August 7, 2017Hill, C., & Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage.
Text book:
Hill, C., & Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage.
Q1:
1.1 From the case study of Staples in the textbook, determine Staples’ competitive advantage and its current business model. Next, use a brief SWOT analysis to analyze the primary way in which the company executes a strategy for growth based on its SWOT analysis.
1.2 From the case studyof Staples in the textbook, recommend one (1) future strategy for Staples geared toward delivering better customer service. Next, demonstrate the fundamental manner in which the strategy you recommended could successfully change the shopping experience for the customer.
Q2:
Video:
“Apple’s Next Products: Is a New Strategy Needed?”Retrieved from: http://www.youtube.com/watch?v=glnTz5HD05U
2.1 From the video, evaluate the level of success of Apple’s current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion.
2.2 Using Porter’s Five Forces Model, assess Apple’s strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple’s strongest competitor. Justify your response by utilizing at least one (1) example based on customer focus.
