Get the Right Mix of Bricks & Clicks

This problem set introduces you to the use of SPSS for analyzing data with multiple predictor variables and one continuous scale
August 7, 2017
Topic: Importance of mentorship
August 7, 2017
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Get the Right Mix of Bricks & Clicks

Get the Right Mix of Bricks & Clicks

Get the Right Mix of Bricks & Clicks. By: Gulati, Ranjay, Garino, Jason, Harvard Business Review, 00178012, May/Jun2000, Vol. 78, Issue 3.

Paper instructions:
A critique involves identifying the important concepts and analyzing them in terms of their contribution to e-marketing.  


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