Write a 1,400 word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

• Propose a new company with a product or service. The company and offering should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

• Describe how the company and offering addresses customer needs and achieves competitive advantage.

• Create a vision and a business model for this new company that clearly demonstrates your decision on what you want your business to become in the future.

• Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

• Summarize how the vision, mission, and values guide the division’s strategic direction.

• Define your guiding principles and values for your division in the co