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Portfolio Task 1 – 2000 words<br>
Company: Zara – Inditex Group<br>
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1. Discuss your company’s aims and objectives. Why was it created in the first place? Analyse its organisation, strategies and operations within the Shareholder/Stakeholder debate.<br>
2. Discuss your company’s organisational structure and corporate culture.<br>
3. Analyse your company using Porter’s concepts and framework. What ways do you identify to ensure competitive advantage?<br>
4. Discussion: Identify your company’s rivals. What game would best describe interaction in this market?<br>
5. Discussion: What technique is best suited to estimate demand for your company’s most important product?