difference between Direct channels of distribution and Indirect channels of distribution
Tannenbaum and Schmidt’s Seven Step Continuum of Leadership Orientations,
August 7, 2017Selecting A Diagnosis
August 7, 2017As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It has been said that “channels of distribution may be the best opportunity for a sustained competitive advantage.” Based on your Kotler text, would you agree or disagree? Why?
