Determine the target customer/market that the vehicle in the ads would appeal to.
Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.
August 7, 2017Compare and contrast a versus the value approach (creating, communicating, and delivering value).
August 7, 20171st PartGo to the internet and research some examples of unethical marketing or if you have a personal example, even better. For example, I know folks who brough something on Groupon and low and behold they were charged for extras when they went to use the service! One really sticks out for me, it was a mani and pedi deal, but get this, they charged $15 for using the messager chair (posted in small print on the door)! 2nd Part Target Marget SegmentationReview the automotive advertisements. Determine the target customer/market that the vehicle in the ads would appeal to. Give information about each target group. It could include information related to age, lifestyles values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs rural, etc) or risk orientation, etc. Next come up with a brief marketing pitch (two to three 2-3 sentences) to persuade the target customer that the vehicle is right for him/her
