Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Explain the variety of leadership theories and roles.
August 7, 2017Describe the formal amendment process, as put forth in Article V of the Constitution and explain why the founders chose those rules for formally amending the Constitution.
August 7, 2017Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Perceptual Map Presentation
Materials:
“perceptual mapping”
Basic Marketing, Ch.4
Review “perceptual mapping”
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Create a 10-to-15 slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
