Choice Hotels

URL:www.choicehotels.com

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Background information: Choice Hotels International is one of the largest and most successful lodging franchisors in the world with over 5,000 hotels in more than 33 countries. Built on the foundation of the venerable Quality Inn brand, a pioneer in consistent mid-priced lodging, Choice Hotels today is the worldwide franchisor of ten branded hotels as well as the Ascend Collection, a network of boutique hotels.
Site name: Wyndham Worldwide
URL:www.wyndhamworldwide.com
Background information: Wyndham Worldwide was previously part of the Cendant group. It is one of the world’s largest hospitality companies spanning six continents and offering individual consumers and business customers a broad array of hospitality products, services and price ranges through a diverse portfolio of world-renowned brands.
Exercises:
•    a. Review both of the above sites. How do the Wyndham Hotel group and Choice Hotel Group position themselves to compete with one another?
•    b. Surf both sites and describe the franchise information that is provided by each company. Which company provides the most extensive information?
2.
Site name: Four Seasons Hotels and Resorts
URL:www.fourseasons.com

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Background information: As one of the world’s leading operators of luxury hotels and resorts, Four Seasons currently manages over 80 properties worldwide. The company also offers a growing network of branded vacation ownership properties and private residences.
Site name: The Ritz-Carlton
URL:www.ritzcarlton.com
Background information: Among the grand hotels of the world, the Ritz-Carlton hotels and resorts are renowned for indulgent luxury. Sumptuous surroundings and legendary service are their trademark. They currently manage 70 hotels in 24 countries.
Site name: Rosewood Hotels & Resorts
URL:www.rosewoodhotels.com
Background information: Rosewood Hotels & Resorts is a privately held ultra-luxury hotel management company. Rosewood is a collection of unique hotels that offer luxurious accommodations and personalized service. Each hotel features architectural details, elegant interiors, and innovative culinary concepts that are reflective of the local region where the hotel or resort is located.
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Exercises:
•    a. All three of the above hotel companies compete for the same target population. What marketing strategies do they use to attract customers to their hotels? How do they differ?
•    b. In your opinion, which hotel company has the best marketing strategies on its Web site? Why?
•    c. What are the similarities and differences among these three companies regarding how they market their hotels versus how the Choice and Cendant hotel groups market their hotels?