Critically review research report presented to you as a manager to make a purchase decision (for example Psychometric testing instruments for a HR manager; research on the effectiveness of radio advertising to a marketing manager; research on the potential time/cost savings of a software package toan IT manager). Based on your review of the research what purchase decision would you make and why? (Approx 1200 words)

Report attached with additional file “Challenging Beauty”

Please fill up Research report Critique Form in Additional file “Research report Critique Form” (Approx 300 Words)

Main Report Critique 1200 words and Research report critique form approximate 300 words. Altogether Approx 1500 words

Please attach a copy of the report used as an Appendix to your assignment when submitted.
The critique should systematically evaluate the strengths and weaknesses of the research report selected.

Note: With critiquing, express a view and present an argument to support that view. For example, do not simply describe what the purpose of the research was but assess this purpose in relation to the decision you have to make: how well does the purpose match the decision to be made, how important are any differences?