1) ANALYSE THE SITUATION :
– PURPOSE:
*General
*Specific
– AUDIENCE :
*Primary
*Secondary
– SELECT THE RIGHT MEDIUM ( one page news realease one the
toyota website)
-ORGANISE THE INFORMATION :
* Define main idea
*Limit your scope
*select direct or indirect approach
* Outline your content

2) WRITING CONSIDERATIONS :
*Be sensitve to audience needs by using a ‘you’ attitude
*Build a strong relationship with your audience by etablishing your
credibility and projecting your company’s preferred image
* control your style with a conversational tone, plain English.
* Choose strong words that will help you create effective sentence
and coherent paragraphs.

NB: Please note: the terms ‘analysing’, ‘organising’ and ‘adapting’ should be interpreted in the way above intended and NOT in a general interpretation of the words!