Paper instructions:
Write a 8-15 page paper on all natural pet products. Create a brand name and marketing plan for All natural pet products;  thoroughly describe the brand and products. Follow the APA, 6th ed. form and style of writing and make sure you use at least 7 credible sources as your citation and research references.
Your Research Paper will be evaluated according to the following Writing Assignment Grading Criteria:

Guidelines    Writing Assignment Grading Criteria
Content (60%)    •    Response demonstrate a clear understanding of  the key elements of assignment questions.
•    Responses thoroughly cover the elements in a substantive manner.
•    Response demonstrates critical thinking and analysis.
•    Content is complete and accurate.
•    Introduction and conclusion provides adequate information on the given topic.
Organization (20%)    •    Paper structure is clear and easy to follow.
•    Ideas flow in a logical sequence.
•    Introduction provides a sound introduction to the topic and previews major points.
•    Paragraph transitions are logical and support the flow of thought throughout the paper.
•    The conclusion thoroughly reviews the major points.
Writing Style, Grammar,
APA Format (20%)    •    Sentences are well constructed, complete, clear, and concise.
•    Words used are specific and unambiguous.
•    The tone is appropriate to the content and assignment.
•    Grammar, spelling and punctuation are correct.
•    APA guidelines (6th edition) are followed, such as headers, citations, references, etc.
•    Effective use of aids, such as sections, summaries, table of contents, indices, and appendices (if appropriate)