Brand analysis — Chinese brand Bossini

Order type: Coursework
Analyze a minor chinese brand which was chosen Bossini. Highlight the weaknesses at all levels for this brand and finally give suggest solutions for this brand. this is the first part about analyze from the view of all the marketing and branding about Bossini company. it must conclude:

1.Executive summary about Bossini

2.Introduction of the company

3.Current situational analysis
4.Target market

5.Current marketing mix
?Product
?Price
?Place
?Promotion

6.Competitor analysis

7.SWOT analysis
?Strengths
?Weaknesses
?Opportunity
?Threats

8.Company Public Relation strategies
9.Marketing objectives