A large university is interested in learning about the average time it takes students to drive to campus.

Identify and explore the relevant marketing strategy theory. Sources : Journals (e.g. Journal of brand Management, Long Range Planning, McKinsey Quarterly), books .
August 7, 2017
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August 7, 2017
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A large university is interested in learning about the average time it takes students to drive to campus.

A large university is interested in learning about the average time it takes students to drive to campus.
The university sampled 238 students and asked each to provide the amount of time they spent traveling to campus. This variable, travel time, was then used conduct a test of hypothesis. The goal was to determine if the average travel time of all the university’s students differed from 20 minutes. Suppose the large-sample test statistic was calculated to be z = 2.14. Find the p-value for this test of hypothesis.
Choose one answer.
a. p = 0.4838
b. p = 0.9838
c. p = 0.0162
d. p = 0.0324


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