You can include answers to questions like Why should we eat at Panera Bread Restaurant? What is so good about this place and their food? Is it healthy? Do they use natural and healthy ingredients? What do they do with leftovers every night? Also include the convenient ways you can order food, for example: dine in, call ahead and pick up your food, New Panera 2.0 kiosk ordering system, using smart phones to place an order, etc