Case Study “EWC”

Utilize the questions listed below to  write  a minimal (2) page  analysis of the EWC  case study. Cover page and reference page is not included in the one page count .  The analysis is not to be in questions and answers format. The paper is to be written in an objective tone (third person) and in APA formatting. Please reference at least two sources on your reference page.

Questions1.Which types of segmentation strategies should  EWC  use to categorize their  prospective students ?

2.Why are these strategies  effective in this market? Provide support for your answer.

Discussion Topic  :  New Insights into Millennial 

Please be prepared to for powerpoint discussion in Firdays Class Session  by reviewing the Discussion Posted  title :” New Insights into Millennial”  and chapter 2, 9, and 17.

Team presentation  Friday August 12 in class (15-20 minutes ) 

• Complete the  review of the topic:  Insights into Millennial
• Outline the different methods of segmenting a market
• Describe how firms determine whether a segment is attractive and therefore worth pursuing.
• Define positioning, and describe how firms do it.