What is the importance of public relations to the Marketing Communications Plan?
Speculate, from the U.S. Census market projections, what key situational variables will influence the dog owner target market.
August 5, 2017Identify what is a QI plan and its purpose.
August 5, 2017
W7 Discussion Public Relations and Promotions
- Public Relations and Promotions
Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:
- What is the importance of public relations to the Marketing Communications Plan?
- What is the role of trade promotions in the Marketing Communications Plan?
- Could a mis-step with public relations increase costs and lower profitability for your small business? How?
