Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media.
Your paper should be 2-3 pages in length, well written, and formatted APA