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Perform a basic SWOT analysis for Trap-Ease.

REQUIREMENTS

(1) READ:       “Trap-Ease America” CASE; pdf is posted on Bb

(2) WRITE:      Paragraph 1 – 2-4 sentences SUMMARIZING case.  What is the current situation?

Paragraph 2 – 2-4 sentences ANSWERING one (1) of questions posed BELOW.
Your written submission should NOT exceed one (1) page.

  • Use standard 8.5? by 11? size, double-spaced, 11- or 12-point font of your choice, and appropriate margins.
  • Include your NAME, TUid, Section #, and “ACTIVITY: Trap-Ease America” at top of the page. DO NOT create a cover page or use a cover.
  • Work that is incomplete or not submitted in proper form will receive zero (0).

(3) SUBMIT:   ACTIVITY must be submitted online via SafeAssign.  Go to Bb, click Activities button, and look for ACTIVITY: Trap-Ease America.

(4) DUE:          Your case must be submitted by 11:59 AM, BEFORE class.

LATE CASE submitted BEFORE 11:59 PM on day it is due will receive 50% of grade.

LATE CASE submitted AFTER 11:59 PM on day it is due will receive a zero (0).

(5) BRING:     PRINTED COPY OF CASE TO CLASS.  DO NOT EXCEED ONE (1) PAGE.

Be prepared to discuss the case and your answer in class.

(6) GRADE:    0-1 POINT for paper submitted to SAFEASSIGN.

1 POINT for paper submitted in class on DUE DATE.

QUESTIONS (Answer ONE of the Following)

  1. Perform a basic SWOT analysis for Trap-Ease. Identify at least two (2) of each: Strengths, Weaknesses, Opportunities, and Threats.  (NOTE: Use a bulleted format.)
  2. Has Martha identified the best target market for Trap-Ease? What other market(s) or segment(s) could – or should – Trap-Ease target?
  3. Who is Trap-Ease’s competition? What potential advantages do these competitors have
    versus Trap-Ease?

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