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List a product that you regularly purchase. Discuss the product’s marketing segmentation strategy and specifically mention where YOU fall within their strategy.

Discussion one (75-150 words)

Companies are marketing their products to impact your purchases as a consumer!

  • List a product that you regularly purchase. Discuss the product’s marketing segmentation strategy and specifically mention where YOU fall within their strategy.
  • As you respond to peers, reflect on the product they are discussing and respond with where YOU fall in their products marketing segmentation strategy!

 

 

Assignment one:

 

During Week 1 you invented a product – this week you will create a chart showing price vs quality or two other factors that impact your product.

Write a 2 page paper stating your USP – unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page.

  • Your Paper should be double spaced, Times New Roman with standard margins. (Remember, the chart should go on a separate page).

Include a cover sheet and 2-3 references

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