How many scale points will you use in the survey? Justify your answer.
What specific divergences (differences or contradictions to the pattern) are you seeing? Try to provide two examples.
August 5, 2017Outline a plan that will assess the effectiveness of the market structure for the companys operations.
August 5, 2017Designing a Survey
Surveys are widely used to collect data about customer preferences; they include a variety of questions. In this assignment, two situations have been mentioned. On the basis of these situations, you will complete the required tasks.
Part I
A companys cereal is not selling well. Create a 1015-question survey that measures customers preferences for the companys cereal product. Later, answer the following questions:
- How many scale items will you put in the survey? Justify your answer.
- Will you use multiple-choice questions? Why or why not?
- How many scale items will you use in the survey?
- Why did you select that number of scale items?
- How many scale points will you use in the survey? Justify your answer.
- What data type will be used in the survey? Justify your answer.
Part II
As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.
- Create three survey questions with simple category scales. Justify why you selected those questions and scales.
- Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
- Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
- Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.
Submit your answers in a two page Word document.PLAGIARISM FREE, checked against turnitin due by 10pm est 2/10/2016
