Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations.
How have the principles of perception and memory been used in order to position this product in the consumers minds? Has brand equity been established?
August 5, 2017Determine whether stock prices are affected more by long-term or short-term performance.
August 5, 2017Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations.
You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
The paper
- Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style
- Must include a separate title page with the following:
- Title of paper
- Students name
- Course name and number
- Instructors name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style
- Must include a separate reference page that is for
