the business is (credit agricole)
A) Financial Introduction to the Firm (20%)
Financial introduction to the business will include detailed numbers for size/turnover, profitability, etc. and some commentary on their significance.
Excellent discussion of what are the broad issues which have affected the firms industry and situation over the last 5 years.
B) Detailed ratios about the financial performance of the firm (20%)
Clearly identifies the set of measures to be analysed and discusses and their appropriateness for the firm..
Sets out the appropriate ratios (no more than TWO areas from Profitability ratios, Efficiency ratios, Liquidity ratios, Stability Ratios or Investor ratios, to be discussed).
C) Discussion and Analysis of the Ratios and Conclusions about the Firms Financial Well-being (40%)
Excellent analysis and discussion of the ratios set out in B). Clearly discusses and analyses the set of measures used and draws conclusions from their evidence to make a judgement about the firms performance good, indifferent or bad.
D) Commentary on Other, Non-financial Measures used by the firm (15%)
Presents evidence from a number of sources (not just the firms website) of the non-financial measures that the firm uses.
Makes an excellent commentary and judgement on how important to the firm these non-financial measures appear to be.