Assignment 1

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g. post-surgery therapy)
• Surgical care
• Veterans Administration
• Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

• Discuss how your selected healthcare system can legally market their services and

products (e.g. federal requirements, state mandates, etc.)

• Defend three (3) marketing principles and/or theories that you believe are most

promising for your healthcare system

• Research a real-life healthcare system that matches the system you selected and

synthesize the success of its marketing efforts

Report your findings by using one (1) of the methods below:

? 4-5 page fact sheet for the general community

? Letter to the CEO of your selected healthcare system.

? Infographic

• The use of first person is permitted for this assignment. APA formatting (e.g. title

page, conclusion, reference page, etc.) should not be used.

• Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected.

*Hint: Try locating a healthcare system that you are familiar with, would like to network

with, have heard concerns about, or one that is completely unfamiliar to you.

Reference: https://data.medicare.gov/