Define what is meant by brand equity and discuss what a company can do to maintain brand equity.
Define the following terms associated with ISM: business intelligence, enterprise resource planning (ERP), customer relationship management (CRM), data mining, and intelligent systems
August 5, 2017Research and describe the four primary organizational structures/models used by international businesses:
August 5, 2017Define what is meant by brand equity and discuss what a company can do to maintain brand equity.
The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.
Question 1:
Define what is meant by brand equity and discuss what a company can do to maintain brand equity.
Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3:
How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4:
What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5:
Define direct marketing and give some real world examples
