The aim of the assessment is to analyze and interpret trends in a chosen market sector with the intent of informing an internet-based business strategy. The assignment is an individual 3,000 word management report which is based on market research relating to the use of web-based or mobile technology to effect behavioural change amongst customers in a country outside the UK. The report may include words, graphical and tabular representations. It must explore (with appropriate theoretical support) at least: