Tui Travel PLC UK
Paper instructions:
Instruction:
Looking to the future and the maturity of the industry, propose and justify, a future strategy for your chosen hospitality/ tourism organization.

€¢ Define SBU and name the SBU’s that the Tui Travel PLC UK has.
€¢ Define Value. In which way is the corporate management creating value to its SBU’s? (envisioning, coaching and facilitating, providing central services and resources or intervening) (Reference!)
€¢ Define the Ansoff Matrix and describe each of the 4 parts of the Ansoff Matrix. Which strategy from the Ansoff Matrix is the organization following in order to grow in market share and size? (market penetration, product development, market development or conglomerate diversification)
€¢ Define the BCG Matrix and its 4 parts. Analyze two SBU of the organization (are these dogs, stars, problem child or cash cow?)