Tourism in Algarve (Portugal)
Equity and trust in UK
August 4, 2017Select a specific firm in business markets you are familiar with and (2) analyse market segmentation strategy of the firm in business markets. (3) Some firms follow a single-stage segmentation approach using macro dimensions; others use both macro-dimensions and micro-dimensions. What factors would business marketing managers of the firm consider in making a choice between the two methods? (4) Evaluate the current target segments of the firm and analyse whether there are other segments that the firm can target.
August 4, 2017Tourism in Algarve (Portugal)
Order Description
Understand and apply a framework for the analysis of tourism destinations
Understand, synthesise and apply appropriate academic theory and best practice to destination management issues
Critically evaluate the strategic and operational interventions adopted by destination managers to minimise the negative impacts and maximise benefits of tourism on the host destination
Critically evaluate the role of marketing in destination development and the elements of a promotional campaign
Note: A number of academic and tourism industry commentators argue that destinations are one of the most difficult products to manage (fragmentation, stakeholder issues, political environment, etc.). Based on your learning to date, critically discuss this viewpoint providing contemporary examples to underpin your research.
