SWOTT Analysis
Equity and trust in UK
August 4, 2017Select a specific firm in business markets you are familiar with and (2) analyse market segmentation strategy of the firm in business markets. (3) Some firms follow a single-stage segmentation approach using macro dimensions; others use both macro-dimensions and micro-dimensions. What factors would business marketing managers of the firm consider in making a choice between the two methods? (4) Evaluate the current target segments of the firm and analyse whether there are other segments that the firm can target.
August 4, 2017
SWOTT Analysis
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
• External forces and trends considerations:
o Legal and regulatory
o Global
o Economic
o Technological
o Innovation
o Social
o Environmental
o Competitive analysis
• Internal forces and trends considerations:
o Strategy
o Structures
o Processes and systems
o Resources
o Goals
o Strategic capabilities
o Culture
o Technologies
o Innovations
o Intellectual property
o Leadership
Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
• Include economic as well as legal and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze the supply chain operations of the organization.
• Identify issues and/or opportunities:
o Identify the major issues and/or opportunities that the company faces based on your analysis above.
o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
