HRM 530 Discussion
“Strategic Approach” Please respond to the following:
In Chapter 2 of the text book we learned about formulating strategy and how HR and business strategy must work together to achieve effectiveness. Review the 3 steps of the strategy formulation process and explain how you would apply the process if you had to develop a brand new HR employee orientation program. Be specific.
Provide a response to the following post:

In Chapter 2 of the text book we learned about formulating strategy and how HR and business strategy must work together to achieve effectiveness. Review the 3 steps of thestrategy formulation process and explain how you would apply the process if you had to develop a brand new HR employee orientation program. Be specific.
Chapter 2 of the text explains the 3 steps in strategy formulation. The mentioned 3 steps are gathering information, analyze information and make a decision and implement the decision. The strategy formulation process should be taken into consideration when developing a new HR employee orientation program. In fact the focus of strategizing is to organize all of the key information and make the best decision for the organization in terms of business and corporate strategy that will increase the company’s competitive edge.
The following strategy formulation process would be beneficial in the revised orientation process. Gathering information: learn the environment in an effort to understand organizational needs and consider an S.W.O.T analysis of both internal and external recruitment for new employees. This can be interpreted as recruiting resumes from the right talent pool. Then evaluate the strengths and weaknesses of both. Gain a comprehensive understanding of the organizations needs as it relates to the type of competencies a person would need to fulfill specific positions. Analyze information and make decision: employees that are hired buy into the collaborative work environment as a result of human resource management. HR team explains and elaborates on the culture of the organization and assures new hires are educated on company values, mission and objectives via webinars, orientation, and literature. HR team engages with new hires to improve productivity and considers the employee its number one priority. HR encourages cooperation and creates a goal driven state of mind. Implement the decision involves “effective decision making.” Effective decision making allows HR to create an environment of cohesion by consistently communicating with employees which in turn facilitates relationship building and establishes trust. HR reiterates the organizations openness to diversity and sets the stage for company goals.
Stewart, G. L., & Brown, K. G. (2014). Human resource management (3rd ed.). Danvers, MA: John Wiley & Sons, Inc.

MKT 500 Discussion

“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs”  Please respond to the following:
From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
* One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.
Provide a response to the following post:
Market Segment
According to Lemley, Raghu, Farris, and Venkatesan (2013), India’s median age is around 25 years of age. For a marketer, the population segment to target would be the 20 to 30-year-old range. This way, you could ideally be trying to promote the car to the largest segment of the population. As reported by the CIA (2016), the mean age of first birth for women is 19.9, and the fertility rate is around 2.5 children per women in India. With the Nano seating up to four adults, the car could be presented as India’s version of the family mini-van to these demographics.
Purchasing Plan
With the anticipated high demand for the new Tata Nano, expediting the purchasing process would be ideal for customer satisfaction and to ease the strain on logistics. Imitating what a lot of video game console companies have done recently, Tata could have potential buyers pre-order units and select their dealer pick-up location. During the pre-order process, potential buyers can get screened for their credit and ability to buy, and so that the correct number of units can be sent to the right locations to prevent long waits or potential unavailability of units. If there is a shortage of units, potential buyers can at least be notified when their order is ready, so that they don’t have to constantly wait in lines multiple times to try and purchase a unit.
Hierarchy of Needs
From the hierarchy of needs as detailed by Richea (2012), the level that represents my motivation the most is self-actualization. By going back to school, I feel that I would be represented by this stage as I always want to push myself to become better. I do not wish to better myself to compare it to others, but mainly to see what I am capable of. The pyramids levels were not passed through in order, as I do not believe I have immersed myself in the self-esteem/respect portion (Richea, 2012). How others perceived or compared themselves to me was never a concern of mine, so just because I associate myself with the top portion of the pyramid does not mean I have conquered every stage.
To relate this motivational stage to purchasing, most of my purchases can relate to the idea that I want to improve or test myself. I am very fond of the outdoors, so a lot of my purchases go to fishing and hiking equipment. For fishing, you have to study up on the different fish and learn their behaviors and habitat. Once you have an understanding of the various fish, you have to ensure you use the right bait and techniques to outsmart them and make them bite the bait. With hiking, it is mainly the thrill of reaching the top of a mountain. Being able to see where you started and where you finished, gives that sense of accomplishment.
References
https://www.cia.gov/library/publications/the-world-factbook/geos/in.html.
Lemley, A., Raghu Kishore, N., Farris, P., Venkatesan, R. (Feb. 1, 2013). THE TATA NANO: THE PEOPLE’S CAR (A).  Darden Business Publishing. UVA-M-0768. Retrieved from http://x2.xanedu.com/course_packs/593261/article/a3navpoint-1#.
Richea, J. (2012, September 13). Consumer Motivation-Maslow’s Hierarchy of Needs [Video File]. Retrieved from http://www.youtube.com/watch?v=wEY1hHpIN!I& feature=youtu.be.