Please answer the following questions in regards to the case study Lavendary Cafe: The China Challenge

1. What is a Multi-unit Restaurant (MuR) Business? How big is it? Is it a consolidated or fragmented industry? What are its economics?
2. Identify MuR critical success factors in the US and then discuss potential institutional voids in China
3. Why did Levendary decide to enter China Market? How did its US foundation match against China market needs? (compare US Vs China market in terms of customers and operations)
4. What are the key issues facing Mia Foster and what would you recommend her to address these issues?